Impressive brightness, pure black. Combine our OLED display with unmatched brightness and pure black with the intelligence of our Cognitive Processor XR™ and you get images that are more realistic than ever before. Contrast. More real than nature. The secret? Impressive brightness and pure black. Suddenly, you see all the details, depth, and texture that are often missing on other screens. Speaker screen, always immersive. As the story unfolds before your eyes, you enjoy sound that is perfectly synchronized with what’s happening on the screen. Just like in the cinema. Gaming session. Our BRAVIA XR™ TVs deliver the graphics and exceptional sound of today’s games. Want even more? Pair it with a PlayStation®5 console to fully immerse yourself in the world. High-quality picture and sound should never negatively impact the environment. We are tirelessly working to reduce our impact on the planet.