The established and traditional structures, action concepts, and behaviors in the media industry are being fragmented by the current comprehensive changes and profound transformations. Based on a market-, resource-, and value creation-oriented perspective, Bernd Eggers develops numerous design recommendations for the management and shaping of media enterprises. Specifically for book and magazine publishers, he presents the Publisher Value Development Scorecard, a practical tool that can serve as the foundation for a publisher-specific development and implementation pathway. Success factors in media management are illustrated through case studies on Bertelsmann, Gruner+Jahr, FAZ, and the Schlütersche Verlagsgesellschaft.