The "Brands of the Century" tell the story of those brands that have become part of the everyday lives of consumers as German standards. The current edition is published under the guiding theme of "Transformation." In addition to the icons of the German economy, which have always had to adapt to the demands of the times, recognize trends in a timely manner, and respond to changing values, new and ambitious founder brands, the so-called "Future Brands," are also presented. The design of this visually striking and high-quality publication reflects the guiding theme as well: The new "Brands of the Century" are diverse, feature a holographic enhancement on the cover, and have a colorful edge.