Yes, I think so too... Can hardly be. You shouldn't pay more than 749.

Oh yes, now we understand better! Initially selling the watch for 17% more than the official price, then 'offering' an 11% reduction to sell it for $780, which is still $31 more. Thanks for the offer, it's very advantageous... for Digitec.

I imagine that it's Digitec's algorithm that anticipates high demand when this new watch is first launched on the market. Not very clever when you find it at the official price of 749.00 elsewhere, nor very ethical.