Introducing Govee next-gen COB (Chip on Board) LED strip lights with 1260 LEDs/m for ultra-smooth lighting and higher brightness. This COB LED strip offers customizable segments, preset scenes, and smart control via the Govee Home App, Matter, Alexa, and Google Assistant.

Next-gen COB technology: 1260 LEDs/m packed tightly together thanks to COB technology for more truly spotless effects and higher lumens.

RGBICW for accent and multicolor lighting: A variety of preset scene modes with RGBICW colors for home ambiance.

Stick, plug, and use: Custom acrylic backing for stronger adhesion. Cuttable for easy customization of the COB LED strip's length (non-extendable).

Convenient smart control: These COB LED strip lights are compatible with Matter, Alexa, and Google Assistant and can be controlled via the Govee Home App.

Customized segmented control: Easily create personalized and unique COB lighting effects with 12 segments every meter, 16 million colors in total.

High lamp bead durability: Lamp beads that last up to 30,000 hours.