Blonde, grey, or lightened hair needs constant care to preserve pure and shiny tones over time. Sun, pollution, technical treatments, and styling can alter the shine, often highlighting unwanted yellow tones.

Thanks to its special formula enriched with purple pigment, Alama No-Yellow Shampoo eliminates unwanted yellow tones from blonde, grey, or lightened hair for a cool blonde effect.

After shampooing, the hair is soft and shiny with an incredible ice-blonde tone.

The rich formula based on pomace extracts and silk proteins is a true natural anti-oxidant, useful for strengthening and hydrating the hair. The synergistic action with the purple pigment makes No-Yellow a valuable ally for maintaining the beauty and shine of blonde, bleached, and grey hair.