Apivita My Color Elixir 73 Golden Blonde hair color delivers vibrant, long-lasting results while also caring for your hair. Enriched with natural ingredients, this hair color enhances your golden blonde tones with a radiant, naturally-looking finish. The formula is designed to nourish and protect your hair during the coloring process, leaving it soft and shiny. Perfect for effortlessly achieving a bright golden blonde shade. Suitable for at-home use, it ensures a professional result.