Apivita My Color Elixir Permanent Hair Color provides long-lasting shine and radiance for vibrant, salon-quality results at home. Enriched with natural ingredients, this hair color ensures gentle yet effective coverage while nourishing your hair. The formula delivers an even, wash-resistant color with a luminous finish that highlights your hair's natural beauty. Ideal for achieving rich, multidimensional tones with lasting brilliance. Easy to apply, it leaves hair soft, smooth, and vibrant. Experience a flawless coloring experience with Apivita's expertise in hair care.