The Eurostil Bright Colour Dye No. 101 Rubio Platino Cereza is a high-quality color developer and oxidant specifically designed for use in hair coloring. This dye is part of the Eurostil Bright Colour product line and offers an intense and long-lasting coloration. With a color code representing ivory, it allows for a brilliant platinum blonde shade with a hint of cherry red. The dye is available in a convenient 1-milliliter bottle and has a total weight of 120 grams. It is ideal for professionals and individuals who value professional hair coloring. The combination of argan oil and keratin in the formula not only ensures a vibrant color but also cares for the hair structure during the coloring process. This dye is an excellent choice for anyone looking to refresh or change their hair color, providing easy application for optimal results.