LIP MAGNET is the first liquid lip color that offers an unprecedented concentration of color in the finest of textures, perfectly blending with the lips. LIP MAGNET delivers unparalleled results: color intensity, extreme fineness, and a makeup finish with a matte, "second-skin" effect. The two main achievements are: after application, the color is twice as intense – thanks to a gradual evaporation phenomenon. The finish is four times thinner than conventional liquid lip color (40 to 10 micrometers). This long-lasting (up to 8 hours), matte lip color is never oily or sticky; it won’t feather and won’t dry out the lips. The lips remain well-hydrated and perfectly defined for hours – with a very pleasant feeling of nothing on the lips.