24-hour hold for heavenly perfection. After 8 years of research, Lancôme presents the first makeup with 24-hour hold. With the new Eternal Soft technology, Teint Idole Ultra 24h is ready for any challenge. Without the need for touch-ups, the complexion maintains a perfect appearance. Shine-free. Flawless. Even. 24 hours of heavenly comfort. With its excellent affinity to the skin, Teint Idole Ultra 24h provides an incredible feeling of comfort. The new texture is delicately melting and refreshing. The result is a soft, matte, and natural finish without a powdery effect.