Lancôme's legendary lipstick has evolved over the years to meet the needs of women - and time and again it gives you the freedom to express your vibrant, inspiring beauty. Vibrant colors: 38 new shades - variations of pink and red, ranging from subtle nude to ultra-expressive, daring hues. Their only common denominator is their incomparably vibrant charisma and refined timeless elegance. Versatile textures: Sheer, Cream & Mat: For each tone, every woman can choose the finish of her choice. A precious case: L'Absolu Rouge presents itself in a new guise: in a precious case with black lacquered metal. The filigree designer jewellery - a concentrate of elegance, luxury and purist modernity - is crowned with a shimmering gold seal bearing the embossing of a rose. A gentle click on the stylish cult symbol and the lipstick reveals its colour, set in a sleeve with an embossed rose.