Direct Color by Milk_Shake is a highly regarded color developer and oxidant specifically designed for use on chemically treated hair. With a creamy gel consistency, this product allows for easy and precise application. The rich pigments provide vibrant colors and offer the possibility to refresh hair color or achieve creative color nuances. The color lasts for up to 8-10 washes, depending on the condition of the hair and the starting base. To achieve the best results, it is recommended to mix Direct Color with Milk_Shake Whipped Cream to activate the color pigments. For long-lasting color intensity, the use of Color Maintainer Shampoo and Conditioner is recommended. This product is ideal for anyone looking to customize their hair color while prioritizing care.

• Suitable for chemically treated hair
• Lasts up to 8-10 washes
• Creamy gel consistency for easy application
• Recommended combination with Milk_Shake Whipped Cream to activate color pigments.