The Plantur 39 Color Blond Phyto-Caffeine Shampoo provides a warm blonde and enhances color brilliance with every wash. Unwanted gray hairs are concealed, and the hair color gradually becomes more radiant and shiny. With each wash, color pigments accumulate on the hair, increasing color intensity each time. The Plantur 39 Color Blond Phyto-Caffeine Shampoo is not comparable to a traditional hair dye, which breaks down the hair structure to allow color to penetrate. At the same time, activating caffeine penetrates the hair follicle with every wash, helping to prevent menopausal hair loss. The result: beautifully stunning hair even beyond the age of forty.