The Reuzel Grooming Cream is a modern styling cream that offers a light hold. Its consistency is comparable to that of a slightly firmer styling cream, but it provides more hold than a light water-based pomade. Once applied to the hair, it becomes a bit firmer after a short time, yet remains flexible and restylable at any moment. The cream is ideal for loosely styled hairstyles that should appear completely natural, as if no product has been used. It is best applied to dry hair. The Grooming Cream also works very well as a pre-styler.