Achieve rich, naturally-looking blonde tones with Wella Professionals Color Touch 70. This semi-permanent hair color delivers vibrant, long-lasting color while enhancing shine and condition. The creamy formula ensures even application and gentle coverage that seamlessly blends with your natural hair. Ideal for refreshing faded color or adding subtle dimensions, it leaves hair soft and radiant. Perfect for professionals and at-home use – Wella's proven quality guarantees beautiful, predictable results every time.