Männerpflanze

With maennerpflanze.ch, Fleurop is launching a new brand that focuses on men. This involves 13 easy-care plants that have masculine names and are characterized by human traits. Each plant comes with a funny postcard with name and characteristics, almost foolproof care instructions, a stylish planter with a moustache (the men's plant logo) and a practical transport box.

Why men and plants go together so well:

There are exceptions, of course. But most men are uncomplicated. They surround themselves with things they like - mainly because they are pleasing, inspiring or simply practical. So if you choose plants correctly, they are ideal roommates for men. Because quite apart from the fact that they look pretty, they make the home more homely. Moreover, they do not cause stress. They are never sulky, don't mind watching sports on TV, don't always want to "talk" and don't ask probing questions late at night when "you" stay out late.