Venice Beach

The Venice Beach success story started back in 1988. Spawned from idea to design fashionable and functional clothing for sports and beyond, a brand that stands for a great passion for design, innovative materials and high-quality sports fashion was created. The world-famous beach on the coast of Los Angeles became the brand’s name. This is where all facets of fitness came together: body cult, lifestyle and passion. In the 80’s, this idea moved an entire generation. So in 1988, the first Venice Beach collection was designed and exclusively distributed in fitness studios. Venice Beach has been there from the very start, offering its customers experience, quality and enthusiasm.