News + Trends

Marshall: Amplifier, headphones and speakers come together

30.3.2023

Translation: machine translated

Zound Industries acquires Marshall, the legendary manufacturer of guitar amplifiers. Zound already produces Bluetooth speakers and headphones under the Marshall brand.

Until now, the Bluetooth speakers of the Marshall brand and the guitar amplifiers of the same name did not come from the same company. This is because Marshall Amplification has licensed the brand name to the Swedish company Zound since 2010. Zound is allowed to call its own speakers Marshall.

Bluetooth speakers

Marshall Stanmore BT II

Electrical connection

Zound is now buying Marshall and combining the two divisions under the name Marshall Group. A takeover price is not mentioned in the press release. Victoria and Terry Marshall, the heirs of company founder Jim Marshall, will become the largest shareholders in the Marshall Group. They now own 24 per cent of the company.

According to Jeremy de Maillard, CEO of Zound and future CEO of the Marshall Group, not much will change for the time being. All of the business divisions belonging to Marshall will be part of the deal, including the Natal drum brand. On the other hand, Zound has no plans to abolish its other brands such as Urbanears. Only the company name Zound will disappear.

Marshall is one of the largest and best-known manufacturers of guitar amplifiers. Rock legends such as Jimi Hendrix, The Who, Eric Clapton and Led Zeppelin all used Marshall amplifiers.

Cover image: Shutterstock/Moma okgo

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David Lee

Senior Editor

David.Lee@digitecgalaxus.ch

My interest in IT and writing landed me in tech journalism early on (2000). I want to know how we can use technology without being used. Outside of the office, I’m a keen musician who makes up for lacking talent with excessive enthusiasm.

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