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Mattel
News + Trends
3316

Pink and lots of gimmicks: the Barbie Phone is here

Jan Johannsen
28.8.2024
Translation: machine translated

"Hi Barbie" could soon be heard more often. At least the sound is a gimmick on the new Barbie Phone. The flip mobile is above all a statement piece.

HMD already revealed six months ago that a Barbie Phone was coming. Now the manufacturer has unveiled it with numerous extras. These can be found - sometimes hidden - on the device or in the scope of delivery. The flip phone can be used to make calls, but there is no social media.

Missed call from Ken

Instead, a missed call from Ken appears immediately after switching on. You can then choose who should be saved as Ken on your Barbie Phone. Visually, the software comes completely in the pink world of Barbie.

Another adaptation can be found in "Snake", the snake eats watermelons on Malibu Beach. Other Easter Eggs - hidden functions - can be unlocked using codes and you can find important dates from Barbie's history in the calendar.

More gimmicks are included with the Barbie Phone. In the pack you will find a lanyard, two cases, pendants, stickers and Gem Stones to stick on.

The technical data at a glance:

  • Display: 2.8 inch inside and 1.77 inch outside
  • Camera: VGA (0.3 megapixel)
  • Battery: 1450 mAh, replaceable, 9 hours talk time
  • Operating system: S30+
  • Connections: Bluetooth 5.0, USB-C, 3.5 mm, LTE
  • Memory: 64 MB RAM, 128 MB + microSD card for data
Header image: Mattel

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Jan Johannsen
Senior Editor
Jan.Johannsen@galaxus.de

As a primary school pupil, I used to sit in a friend's living room with many of my classmates to play the Super NES. Now I get my hands on the latest technology and test it for you. In recent years at Curved, Computer Bild and Netzwelt, now at Digitec and Galaxus. 

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