Experience the essence of pure colors. With Pure Colors and Real 4K, you will see colors in a whole new way on the LG NanoCell TV. The LG NanoCell technology uses nanoparticles to filter out impure colors from the RGB wavelengths. The α5 Gen5 4K AI processor analyzes the original content and optimizes it for enhanced quality playback. The LG NanoCell TV features a convenient voice-activated user interface that is fully tailored to you. Enjoy your favorite movies in stunningly pure colors on the large screen of the LG NanoCell TV. Enhance your gaming experience: immerse yourself in captivating games with fast, smooth motion. Since LG NanoCell TVs support Google Stadia, you have instant access to thousands of games without the need for additional hardware. Simply choose from your favorite genres. LG NanoCell now supports NVIDIA GeForce NOW, a cloud gaming platform that brings the latest PC games directly to your TV. Thanks to connectivity with various devices, you can even seamlessly continue playing where you left off on another device. The NanoCell provides access to all major streaming services, ensuring there’s something for everyone. The packaging of the LG NanoCell has been designed to be more environmentally friendly with a single-color print and recyclable cardboard.