Fundamentals of marketing for craftsmen? Is that even necessary? Absolutely! This book clearly and simply shows you how to improve and expand the marketing in your business. Using a model company as an example, all the important stages of marketing are explained individually, giving you a clear insight. How can I make my company more efficient? How do I best attract new customers? How is marketing connected to all the important areas of my business? How do I set up my marketing on social networks? Questions upon questions. This book answers all of that and much more, explained in a straightforward and clear manner. This way, you can lead your company to success through simple marketing.