222 Keywords Marketing
2013More than 10 pieces in stock at supplier
Product details
From awareness marketing to customer lifetime value, leapfrogging, and waterfall strategy: marketing language is characterized by countless technical terms and Anglicisms. This reference work provides a quick overview. Through 222 clear key terms, the fundamental concepts and theories of marketing are explained. The explanations are concise and clearly formulated, offering foundational knowledge for anyone seeking a quick entry into marketing practice, interested in marketing and brand management, or looking to refresh their existing knowledge.
topic | Social sciences |
Book cover | Paperback |
Year | 2013 |
Item number | 55528956 |
Publisher | Springer |
Category | Reference books |
Release date | 4.3.2025 |
topic | Social sciences |
Year | 2013 |
Book cover | Paperback |
Year | 2013 |
CO₂-Emission | |
Climate contribution |
30-day right of return if unopened
Compare products
Goes with
Reviews & Ratings
Statutory warranty score
How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?
Source: Galaxus- 43.Penguin Random House0,1 %
- 43.rororo0,1 %
- 43.Springer0,1 %
- 43.Urban & Fischer0,1 %
- 47.Beck C.H.0,2 %
Statutory warranty case duration
How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?
Source: Galaxus- SpringerNot enough data
- AnacondaNot enough data
- AristonNot enough data
- Avery Publishing GroupNot enough data
- Beck C.H.Not enough data
Unfortunately, we don't have enough data for this category yet.
Return rate
How often is a product of this brand in the «Reference books» category returned?
Source: Galaxus- 49.Anaconda0,9 %
- 49.Macmillan0,9 %
- 49.Springer0,9 %
- 52.Bloomsbury1 %
- 52.Pearson Studium1 %