A strategic fit perspective on family firm performance by Corinna M. Lindow provides a comprehensive analysis of the performance factors of family businesses. The author examines the role of strategic fit and its influence on the performance of these companies. Through the analysis of a sample of German family businesses, it becomes clear that performance is not primarily determined by strategic alignment. Rather, specific factors related to family culture and corporate governance play a crucial role. These findings help clarify the previously often inconsistent results in research and offer valuable insights into the strategic orientation and structure of family businesses. The work also highlights the far-reaching effects of familial influence on strategic planning and organizational design.