Advertising for charitable purposes faces the challenge of motivating people to engage in something that offers them no direct benefit. Even the sight of such advertising can be unsettling: it confronts the viewer with injustices and demands time, money, and commitment. In this book, media scholar Tabea Jerrentrup demonstrates how charitable advertising manages to keep the recipient engaged. She analyzes 21 exemplary poster designs that have startled German passersby in recent years, showcased multiculturalism, or presented contented happiness.