The book "Advances in Communication Research to Reduce Childhood Obesity" provides a comprehensive analysis of the role of communication and media in combating childhood obesity. Given the alarming increase in overweight children and the associated health risks, such as heart disease and type 2 diabetes, it is crucial to understand the influences of media and advertising on the eating habits of young people. The authors examine how media messages about nutrition and health are crafted and what impact they have on children's attitudes and preferences. Special attention is given to new media, which play a central role in the socialization of children and adolescents. The book highlights the various channels through which advertising reaches young consumers and discusses how these platforms can be utilized to promote positive changes in eating habits.