Engaging a young audience for the Alps is the goal of many destinations. However, mass marketing in tourism is increasingly being referred to as a boring approach aimed at large groups. In contrast, trend perception is gaining significance, meaning that the way customers live and the interests they pursue—specifically, which affinity group they belong to—are becoming more relevant. In various sports disciplines, there is a shift away from organized recreational sports towards individual leisure activities. Simply categorizing target groups by age is no longer sufficient; scene affiliation and lifestyle are more suitable for selection. Well-functioning snow parks serve as lifestyle centers and attract audiences. Many ski resorts have decided to integrate a snow park into their area to enhance the appeal of their alpine destinations and mountain lifts. The aim of this work is to demonstrate the possibilities of market segmentation in tourism and to highlight the relevance of segmentation based on affinity groups.