The marketing of a company and its services requires good management in an increasingly competitive environment. In this context, brand management, media planning, and, to an increasing extent, sustainable corporate governance play a particularly important role, as these are the management areas that hold the greatest potential for contact and identification for the current and potential customers of a company.

For over ten years, the support of these areas with theoretical research and practical expertise has been the focus of Prof. Dr. Manfred Kirchgeorg. His chair in marketing management at the Leipzig Graduate School of Management (HHL) strives like no other in Germany to identify, promote, and make current research trends accessible to practitioners. On the occasion of Prof. Dr. Manfred Kirchgeorg's 50th birthday, this commemorative publication aims to shed light on the research areas and provide a prospective overview of trends in marketing management based on current research findings.