The book "Analysis of Online-Only Public Service Media Production Management" by Edgars Noskovs offers a comprehensive examination of the production management strategies for the online service 'funk' of Norddeutscher Rundfunk (NDR). In an era where public broadcasters struggle to reach younger audiences, 'funk' was specifically created for 14 to 29-year-olds. The study analyzes the production processes and strategies that contribute to the successful implementation of this offering. By applying a framework for media production management and analyzing semi-structured interviews with NDR professionals, valuable insights into the dynamics and innovative capacity in media production are gained. The findings are relevant for both practitioners in public media and scholars in media management.