Determining the market value of a publicly traded company is not a great art. But what about medium-sized enterprises? They are the largest employers in Germany and therefore deserve corresponding attention. This book aims to help find the value of a medium-sized business. A generally accepted method for determining the company value of a medium-sized enterprise has yet to be established. This book fills that gap. It is primarily aimed at business-trained investors and demonstrates, with the help of examples, how to calculate a company's value.

The foundation is based on the formula commonly used for SMEs: Company Value = Substance Value + Goodwill. Here, the substance value is expanded to include intangible assets that can be activated according to international guidelines. For this purpose, the commercial law requirements of HGB, IFRS, and US-GAAP are compared and evaluated. The second component, goodwill, is a percentage of revenue. Determining this value constitutes the main part of the book. This is where the practical difficulty lies. In this section, the author has crossed four internal factors (including employees, management, and flexibility) with four external factors (including customers and the public) in a SWOT analysis. Embedded within this is a numerical matrix from which the percentage can be easily read.

The book addresses the types and valuation of intangible assets in six chapters, the determination of goodwill by examining the internal and external company situation, and concludes with value determination. It includes over 23 tables and figures, as well as two example companies throughout to illustrate the approaches. More than 54 sources were referenced for the book.