The book "Business Planning in Enterprises" by Marina Kuznecova offers a comprehensive analysis of the business planning process in the context of management. It highlights the necessity of defining an organization's goals and resources to achieve desired outcomes. In a dynamic market environment, it is crucial that planning is not only formal but also tailored to consumer needs. The book addresses the uncertainties and incomplete information that can arise during business planning and provides strategies for effectively tackling these challenges. It serves as a foundation for developing measures to stabilize the economic situation in companies and to create conditions for future growth.