The professional magazine for the floral industry. Twice a year, BLOOM's VIEW presents the most important creative developments for the floral sector as well as inspiring floral ideas for everyday business. In addition, two special editions, BLOOM's VIEW WEDDING and BLOOM's VIEW FUNERAL, focus on the most important topics for florists.

BLOOM's VIEW 1/2025 (No. 21) INSPIRATIONS AND INNOVATIONS. The floral industry is constantly evolving and is subject to annually changing trends that reflect in many areas of life. Floral arrangements are just as much a part of interior design as furniture, decorative fabrics, and lifestyle objects for indoor and outdoor spaces. BLOOM's has developed the current trends for 2025 in collaboration with CONCEPT FACTORY, and the BLOOM's florist team has transformed them into floral creations. We present the exciting results in this magazine. Furthermore, we provide insights into the work of colleagues. Anja Ersing showcases her spring treasures. Asian floral designer Wen Han presents impressive room decoration setups. Additionally, we introduce many new Helleborus varieties that are available year-round through the example of "Summer Table Decorations." These and many other creative and artisanal refinements for the upcoming season await you in this issue. We wish you much joy in implementing our creative ideas and a successful start to the year 2025.

Featured topics:

• Color Power
• Floral and Expressive
• Creative Eye-Catchers
• Inspiration for Nest Building
• Summer Fresh Table Decor - Fascinating and Year-Round
• The BLOOM's Trends 2025.