Born Global: factores que impulsan la acelerada internacionalización
Fidel León-Darder, Grettel Brenes-Leiva, 2012More than 10 items in stock at supplier
Product details
"Born Global: Factors Driving Rapid Internationalization" is a specialized book that addresses the phenomenon of so-called "born global" companies. These small and medium-sized enterprises (SMEs) are characterized by their ability to quickly enter international markets and offer their products or services globally. The book examines the factors that enable this accelerated internationalization and provides insights into the experiences of companies from Costa Rica. Through the analysis of case studies, it illustrates how these companies bypass traditional phases of the internationalization process and the advantages they gain from it. The authors, Grettel Brenes-Leiva and Fidel León-Darder, highlight the challenges and opportunities associated with global expansion and offer valuable insights for students, researchers, and practitioners in the fields of business and law.
30-day right of return if unopenedReturn policy