"Consumer Choice: Factors Affecting Seniors' Choice Of Healthcare Plan" is a specialized book aimed at consumers and decision-makers in the healthcare sector. It explores aspects of consumer behavior, responsibility, and choices within the healthcare system, particularly concerning the decisions made by seniors. The book analyzes how older adults make their choices regarding healthcare plan selection and the factors that influence these decisions. Additionally, it discusses the development of Medicare and the government's role in healthcare. This comprehensive study provides valuable insights into the challenges and considerations that seniors must take into account when choosing their healthcare.