In times of information overload, globalized markets, and free market economies, companies need a successful positioning and profiling. This can only be achieved through a convincing identity. Corporate Identity (CI), which consists of Corporate Behaviour, Corporate Communication, and Corporate Design, plays a crucial role in this. CI is influenced by sociocultural and economic factors and can be decisive for a company's success. The author conducts a literary analysis of Polish identity as well as an empirical study. This aims to provide an overview of the perception of CI in Polish companies and the factors that influence it. Essential elements of Polish identity are reflected in CI. Examples include a low entrepreneurial mindset, a strongly hierarchical distribution of roles, especially regarding decision-making, low financial risk tolerance, and values shaped by Catholic ethics, such as solidarity and family orientation.