In recent years, sustainability has seen a significant increase in importance. A look into practice shows that sustainability is increasingly being integrated into corporate branding and communication. However, there is a noticeable lack of empirical studies that consider the individual contributions of corporate branding and entrepreneurial sustainability in an integrated manner. To address this research gap, Christian Rauch conducts a corresponding population-representative study. The results provide a nuanced insight into how the integration of sustainability into corporate branding contributes to the brand success of publicly exposed companies. In particular, the author demonstrates what affective, cognitive, and conative effects can be expected and how they arise. Furthermore, the author derives implications for the successful design of Corporate Sustainable Branding.