The book "CRM: A Strategic Marketing Tool - A Case of Indian Telecom Sector" by Meera Arora offers a comprehensive analysis of the significance of Customer Relationship Management (CRM) in the Indian telecommunications sector. In an industry characterized by high competitive intensity and rising acquisition costs, the necessity of building customer loyalty becomes particularly evident. The work highlights the challenges faced by telecommunications providers in increasing their subscriber base while maintaining a high standard of quality in their services. It demonstrates how effective CRM strategies can contribute to long-term sustainability and success in this dynamic market. The book is aimed at both executives in the telecommunications industry and academics and researchers interested in the development and challenges of CRM in the Indian context.