The book "CRM Practices in Indian Star Hotels" by Debajani Sahoo offers a comprehensive analysis of customer relationship management strategies in Indian luxury hotels. It highlights the importance of targeted outreach, acquisition, and retention of the right customers to foster long-term loyalty and business growth. By implementing effective CRM systems, hotel managers can gain valuable insights into their customers' behaviors and needs. This enables tailored communication and the development of customer retention strategies that align with individual customer interactions. The book addresses the challenges associated with maintaining customer relationships in a dynamic environment and provides practical approaches to optimizing customer loyalty in the hospitality industry. It is a valuable resource for professionals looking to understand and apply the role of CRM in the service sector.