CRM Revolution in Higher Education Institutions

German, Mansoor Mumtaz, Raza Tunio, Paras Rani Maher, 2017
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"CRM Revolution in Higher Education Institutions" is a comprehensive guide that addresses the implementation of Customer Relationship Management (CRM) in universities and educational institutions. The case study examines the effects of CRM implementation in countries with varying levels of development and highlights the regional needs in the academic sector. By analyzing the different phases of CRM implementation and the success factors, the book provides a structured approach to understanding the challenges and opportunities of CRM usage in higher education. The research contributes to expanding knowledge about the development of CRM systems and offers valuable insights into optimizing implementation processes. The findings are based on a combination of theoretical foundations and practical experiences that are relevant for decision-makers in educational institutions.

Key specifications

Language
German
Author
Mansoor MumtazParas Rani MaherRaza Tunio
Book cover
Paperback
topic
CareerEducation
Year
2017
Item number
55892236

General information

Publisher
Scholar'S Press
Category
Guidebooks
Release date
11.3.2025

Book properties

topic
CareerEducation
Language
German
Author
Mansoor MumtazParas Rani MaherRaza Tunio
Year
2017
Book cover
Paperback

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30-day right of return if unopened
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