How far can a company go to gain an advantage over its competitors? What should and can a company take on in terms of social responsibility, and how can this corporate responsibility be brought to life? Today, companies, as well as executives and managers, increasingly need to address societal demands and questions regarding their responsibility for social injustices and environmental pollution. The response from large companies has been marketing buzzwords like Corporate Social Responsibility (CSR) or Global Citizenship. This book is not intended to be another guide for companies to launch PR-effective charity projects and donation campaigns. Instead, it addresses the question of corporate responsibility through fundamental, easily understandable considerations of ethics. From this foundation, it illustrates what characterizes ethical corporate governance. As will become clear, several CSR tools can indeed be utilized as aids for ethical corporate governance—provided they are not merely abused as marketing measures.