The book "Customer Relationship Marketing in the Indian Steel Industry" offers a comprehensive analysis of the challenges faced by marketing professionals in the B2B sector. It is aimed at both students and practitioners and provides a deep understanding of the development, maintenance, and enhancement of customer relationships in the Indian steel industry. Through extensive literature research and concrete case studies, it demonstrates how successful relationship marketing programs can be formulated and implemented. The work highlights the strategic importance of customer relationships and offers valuable insights into the co-creation of marketing strategies tailored to the specific needs of a company's strategic customers.