Das TV-Duell in Baden-Württemberg 2011

Simon Ottler, Frank Brettschneider, Marko Bachl, 2013
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TV debates are among the most important events in modern media election campaigns. Not only before federal elections, but also before state elections, TV duels between leading candidates have become established and reach numerous voters. While TV duels before federal elections are often studied, there are currently no comprehensive analyses of TV duels before state elections. This volume fills the research gap using the example of the 2011 state election in Baden-Württemberg. The TV duel between Stefan Mappus (CDU) and Nils Schmid (SPD) before this state election was eagerly anticipated, as both Stuttgart 21 and the consequences of the reactor disaster in Japan gave the election campaign a special dynamic. The content, perceptions, and effects of the TV duel are systematically captured using various methods: surveys, content analyses, expert interviews, and real-time response measurements.

Key specifications

topic
Politics & State
Author
Frank BrettschneiderMarko BachlSimon Ottler
Book cover
Paperback
Year
2013
Item number
55507215

General information

Publisher
Springer
Category
Reference books
Release date
4.3.2025

Book properties

topic
Politics & State
Author
Frank BrettschneiderMarko BachlSimon Ottler
Year
2013
Book cover
Paperback
Year
2013

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