Comprehensive overview of the publishing industry. This tried-and-tested volume provides a clear introduction to all areas and aspects of the business of publishing: from the history of German publishing, the various forms of publishing, the legal framework and economic principles, to the structure of the individual departments, costing procedures and marketing in publishing. Many new topics, current trends and developments have been incorporated into the 3rd edition, for example on innovations in the audiobook and e-book sectors. For all those who deal with books professionally or out of interest.