I know that I throw half of my advertising expenses out the window, but I don't know which half! (Henry Ford/John Wannamaker) This quote describes the initial problem of this scientific work. The goal is to evaluate the efficiency of individual communication measures. Which ones are too expensive based on their degree of goal achievement, and which should be utilized more? These measures will be compared to each other whenever possible. The analysis is conducted using the example of Nitro Snowboards. The role of the communication mix as part of the marketing mix is initially outlined, and the company along with its current communication mix is presented in detail. Information from various communication partners such as magazines, video productions, internet platforms, etc., will be utilized. The core of the work consists of the subsequent target group survey and its extensive analysis. Based on the information gathered, all examined measures will be carefully evaluated regarding their efficiency and compared to one another.