The book "Destination Management" by Ekaterina Kuptsova offers a comprehensive analysis of the tourism potential of the Kamchatka region in the Russian Far East. This region, known for its pristine nature and cultural treasures, is regarded as an emerging destination for international tourism. The work examines the unique characteristics of Kamchatka that set it apart from other tourist destinations and proposes strategies to position the region as an attractive travel destination. By preserving its natural beauty and promoting sustainable tourism practices, the book aims to establish Kamchatka as a destination for adventure seekers, scientists, and culture enthusiasts. The author highlights the challenges and opportunities associated with developing tourism in an economically underdeveloped region and provides valuable insights for professionals in the field of destination management.