Digitalisierung in der Hotellerie
Magdalena Ultsch, 2023More than 10 items in stock at supplier
Product details
Digitalization affects all areas of life and has become essential for companies to ensure sustainable competitiveness. The shortage of skilled workers in the hotel industry, the Covid-19 pandemic, and changing guest expectations have accelerated the implementation of digital applications. This book focuses on the use of digital applications in the reception and service areas with the aim of supporting employees in handling recurring administrative tasks, thereby allowing them more time to provide service to guests. An online survey of business guests from the hotel group harry's home hotels identified the wishes and requirements this target group has regarding digitalization in hotels. Additionally, recommendations for action for the hospitality industry were derived from five expert interviews. This research has shown that personal contact remains crucial, and digital solutions should be implemented gradually, with a comprehensive communication strategy and as an alternative option.
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