The book "Employee Engagement in Media Management" offers a comprehensive analysis of a central theme in the field of media management, based on case studies conducted in European, American, and Brazilian media companies. It examines the dynamics of employee engagement and its significance for organizational development in the context of change. Through the lens of management, the work explores the discipline of media management and emphasizes the importance of involving employees to successfully implement changes and promote the development of organizations. The book is aimed at researchers, students, and professionals working in media organizations, providing valuable insights into the perspectives of media managers and employees. It illustrates how active employee participation can enhance their creativity and innovative capacity.