"Energy Branding" by Springer is a specialized book that addresses the development and challenges of brand building in the energy sector. It highlights the necessity of transforming the perception of energy from a mere commodity business to a consumer-oriented brand. In light of the growing skepticism towards energy providers, the importance of marketing and branding in this industry is becoming increasingly clear. The author, Friðrik Larsen, analyzes the different perspectives of energy as a commodity and as a consumer product, and examines the perceptions of energy consumers in Europe. Topics covered include green energy, the liberalization of the electricity market, and the relationship between consumers and leaders in the energy market. This book is one of the first of its kind and offers an innovative study on the development of branding in the energy sector, as well as insights into future marketing strategies.