Science communication is important. But how can it be achieved? How can you reach your audience? What formats and channels can be utilized? This practical guide to science communication offers step-by-step instructions, from social media posts to creating your own podcast, from image research to video production. It reliably supports the conceptualization process and provides concrete tips for practical implementation. Based on research findings and featuring numerous best-practice examples from various disciplines, this book helps to bring your work into the spotlight. It concludes with exercises, checklists, and an overview of funding opportunities.