The book "Factors to Consider for Launching..." offers a comprehensive analysis of the growing demand for organic products and their impact on society, the environment, and the economy. It highlights the challenges and opportunities faced by small and medium producers, particularly in rural areas. The author, Dayanny Carvalho Lopes Alves, examines how consumers are increasingly valuing the quality of food and are willing to pay more for better products. The book provides valuable insights into the strategies needed to successfully introduce organic products to the market and raise consumer awareness. It is an important work for anyone involved in sustainable agriculture and food marketing.